Social Media & PR Specialist – Haglöfs
PR & Communication | Event | Community Management | Social Media | Online Marketing | Trade Marketing
In 2017 I was engaged as a “PR & Social Media Specialist” in Haglöfs. My challenge was to establish a non-existing marketing position in Norway and contribute in the process of rebranding and positioning Haglöfs in the Norwegian market.
My areas of expertise in Haglöfs included:
Building new and nurture B2B and B2C relationships.
PR: planning, reporting, media, influencers, sponsorships, press releases, and product tests.
Content production for Facebook and Get Out There.
B2C activation: Get Out There, a Facebook community and consumer activation arranged in Oslo, Trondheim, and Lofoten.
Trade Marketing: Shop in shops, trade fairs, and branded corners.
Graphic Design: Campaign material for showroom and stores.
Together with my team in Oslo I developed and created the concept Get Out There. The idea is to inspire more people to get out and invite people of all sizes and shapes to an outdoor experience close to their city. After great success in Oslo, we started up in Trondheim and Lofoten with the help of our Get Out There ambassadours. I was responsible for all the events, from planning to execution and to follow up on our ambassadours.
Trade Marketing, Art Direction & Writing
I was responsible for Shop in Shops and branded corners in our focus stores. I designed the campaign material for the Norwegian market based on guidelines for each Fall/Winther and Spring/Summer campaigns from Sweden.
Press Events and Product Launches
Online Marketing, Social Media and PR
My job was to make sure that our focus stores and key accounts used our campaign materials and helping them creating content for their digital channels, such as competitions, text, and imagery.
I was also responsible for all PR on the Norwegian market, including press releases, reporting, and product tests.
Trade Shows in Norway
Visual Content, planning, and organizing all relevant trade shows in Norway.